The best thing since sliced bread! U-N-I Thurzday (right) & Y-O (left) have gave me a little more hope in the music industry. I would love to see more rappers like these two more often in the mainstream area get more exposer, cause alot of the best rappers do not get all the props that they really deserve. Not to mention they both are from Cali Inglewood to be more specific and that so made me smile from ear to ear we needed somebody to put Cali back on the map(whoo!!!).lol. Any who their progressive swagger and throwback fashion sense may initially compel comparisons to “hipsters,” but the duo’s truth is at once more complex and far simpler: Y-O has been sporting a vibrant mohawk for going on five years while Thurzday notes that the group is innately fashion-conscious and not willing to sacrifice substance for style. Y-O explains, “What duo out of Cali you know looks like us? My man Thurzday stays with the latest hats & kicks. I stay in thrift shops putting together $20 outfits & still walk the Red Carpet.” True to their laid-back sneaker pimp theory, the aficionados flipped the Wu-Tang Clan’s “C.R.E.A.M” into the popular song “K.R.E.A.M.” (Kicks Rule Everything Around Me), complete with a Do The Right Thing inspired video, garnering the attention of major shoe corporations including Adidas and Puma and landing them in the footwear department of Slam Magazine. Their other visuals--the lazy, color-rich, slow-rolling “Beautiful Day” and the genre-jumping, kaleidoscopic “Soul Hop”-- continue to play in rotation on MTV Jams and VH-1, while the duo hit MTV2’s Sucka Free for a freestyle appearance. U-N-I’s latest offering, A Love Supreme is put forth with a “recession-proof theme” for folks who have fallen on hard times in our struggling economy. The effort continues the band's mission of expanding and texturizing hip-hop's conversation: tackling the lust, love and hate of relationships (“Right Now,” “Desha Dayana”), tossing crafty, whimsical odes to black actresses (“Lauren London”), dramatically dealing with the mundane aspects of struggling artistry through borderline poverty and senseless crime on the sublimely dark “Halftime.” Where Fried Chicken and Watermelon was a spontaneous and easy-going trip backed by a handful of producers, A Love Supreme is a matured and intimate journey produced entirely by west coast producer RO Blvd., who is steadily garnering acknowledgement in underground movements for his boundary-crossing inventiveness. The best thing since sliced bread! U-N-I Thurzday (right) & Y-O (left) have gave me a little more hope in the music industry. I would love to see more rappers like these two more often in the mainstream area get more exposer, cause alot of the best rappers do not get all the props that they really deserve. Not to mention they both are from Cali Inglewood to be more specific and that so made me smile from ear to ear we needed somebody to put Cali back on the map(whoo!!!).lol. Any who their progressive swagger and throwback fashion sense may initially compel comparisons to “hipsters,” but the duo’s truth is at once more complex and far simpler: Y-O has been sporting a vibrant mohawk for going on five years while Thurzday notes that the group is innately fashion-conscious and not willing to sacrifice substance for style. Y-O explains, “What duo out of Cali you know looks like us? My man Thurzday stays with the latest hats & kicks. I stay in thrift shops putting together $20 outfits & still walk the Red Carpet.” True to their laid-back sneaker pimp theory, the aficionados flipped the Wu-Tang Clan’s “C.R.E.A.M” into the popular song “K.R.E.A.M.” (Kicks Rule Everything Around Me), complete with a Do The Right Thing inspired video, garnering the attention of major shoe corporations including Adidas and Puma and landing them in the footwear department of Slam Magazine. Their other visuals--the lazy, color-rich, slow-rolling “Beautiful Day” and the genre-jumping, kaleidoscopic “Soul Hop”-- continue to play in rotation on MTV Jams and VH-1, while the duo hit MTV2’s Sucka Free for a freestyle appearance. U-N-I’s latest offering, A Love Supreme is put forth with a “recession-proof theme” for folks who have fallen on hard times in our struggling economy. The effort continues the band's mission of expanding and texturizing hip-hop's conversation: tackling the lust, love and hate of relationships (“Right Now,” “Desha Dayana”), tossing crafty, whimsical odes to black actresses (“Lauren London”), dramatically dealing with the mundane aspects of struggling artistry through borderline poverty and senseless crime on the sublimely dark “Halftime.” Where Fried Chicken and Watermelon was a spontaneous and easy-going trip backed by a handful of producers, A Love Supreme is a matured and intimate journey produced entirely by west coast producer RO Blvd., who is steadily garnering acknowledgement in underground movements for his boundary-crossing inventiveness.
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Sunday, April 5, 2009
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